Miral, a theme park in Abu Dhabi, has unveiled its Sustainability Strategy, aiming to become a regional benchmark for sustainable leisure, entertainment, and tourism experiences by 2030.
Miral’s Sustainability Strategy aims to set the region’s benchmark for LET sustainability by 2030, focusing on environmental protection, employee well-being, and sustainable business growth.
Sustainability objectives:
Three key objectives drive Miral’s commitment to sustainability:
| Develop the most sustainable LET experiences in the region. |
| Operate LET experiences in the most sustainable way. |
| Position its destinations as the most sustainable. |
Miral’s Sustainability Strategy focuses on collaboration, innovation, and transparency, aiming for a sustainable future in the tourism industry, aligning with the UAE’s Net Zero goal by 2050.
Experiences for a better world: Miral aims to promote cultural enlightenment through attractions like Qasr al Watan and champion nature protection through initiatives like Yas SeaWorld Research and Rescue Center. The goal is to create engaging entertainment experiences that incorporate educational elements and promote a deeper comprehension of significant social and environmental issues.
Decarbonization and resource management: Miral aims to reduce its carbon footprint by 2030, aligning with the UAE’s Net-Zero by 2050 Strategy. This includes implementing energy efficiency measures, transitioning to renewable energy, carbon offsetting initiatives, and sustainable design principles. The strategy will also extend to resource management, water conservation, and waste management programs that strive for zero waste to landfill.
People: This strategy prioritizes employee well-being through diversity, inclusion, emiratization, professional development, and work-life balance, ensuring fair treatment, safe conditions, and access to resources.
Sustainable development: Miral is expanding its sustainability efforts to destinations, prioritizing sustainable procurement, promoting sustainable tourism, and offering greener mobility options to create more sustainable destinations.
Ongoing efforts:
Miral has installed the UAE’s largest solar rooftop, reducing its reliance on the grid and producing up to 64% of its electricity needs in collaboration with Emerge.
The UAE’s Environment Agency and Yas SeaWorld Research & Rescue Center have partnered to establish an advanced marine science knowledge hub for marine conservation and wildlife rescue.
Hilton Abu Dhabi, Yas Island, produces drinkable water from air humidity; The WB Abu Dhabi installs a hydroponic farm for fresh produce, and SeaWorld Yas Island reduces single-use plastics using recycled alternatives.
Mohamed Abdalla Al Zaabi, Group CEO, Miral, said, “Miral is pursuing a major milestone in its advancement by putting sustainability at the core of everything we do. Our sustainability strategy will guide this evolution, ensuring responsible growth and innovation while delivering lasting value for our stakeholders and the community. It also demonstrates our commitment to contributing to the UAE’s Net Zero 2050 Strategy to address climate change while driving sustainable tourism in Abu Dhabi.”
